The Commercialization Of Organ Transplantation - 1660 Words

Renowned theoretical physicist Albert Einstein, rationalized that if he â€Å"had only one hour to save the world, [he] would spend fifty-five minutes defining the problem, and only five minutes finding the solution† (Einstein). In the case of the commercialization of organ transplantation, would the ramifications laid by Einstein change if a doctor had only one hour to save the life of a patient in dire need of an organ transplant? An individual that had spent the last three years on a waiting-list? Waiting, years, months, and days without end for a second chance at life. Similar to Einstein political scientist and policy analyst, Eugene Bardach, shares the understanding of the importance in defining the problem, for without a problem there†¦show more content†¦It is 2015, society can no longer prey on the hearts of individuals, and hope that people will continue to give their organs. There is an imbalance in the market, a lack of supply but a heightening demand. T o confirm the lack of supply in organ transplantation, it is necessary to assemble some evidence, as derived from the eight steps of policy analysis proposed by Bardach. Aside from the statistics previously stated, while comparative to the ethical discrepancy to which people refute the commercialization of organ sale, as presented by The Atlantic, â€Å"there’s a large disparity between the number of people who say that they are in support of donation in theory and the number of people who actually register† (Wen). Furthering to imply that the only individuals that are likely to donate are those that have been personally afflicted by the need of organ donation. For example, an individual whose family member needs a heart/kidney/liver. As society begins to advance technologically, there is a growing lack of empathy, a growing lack of care for other individuals. Relying on the few that claim to support organ donation is a form of regression, especially when it is evident that â€Å"more than 123,000 people in the United States are currently on the waiting list of a lifesaving organ transplant† (Facts and Myths), with more individuals â€Å"added to the national transplant waiting list

Ideas, Formulas and Shortcuts for Research Paper Online

Ideas, Formulas and Shortcuts for Research Paper Online No matter the case, it is not straightforward to track down resources that are credible in case you'd prefer a magnificent idea. Actually, a great deal of the internet sources avoid the use of plagiarized concepts for a very simple reason of degrading the marks of your students. In hard times, individuals should get assist. For some of them you will require help, while others you are able to write by yourself. The Confidence to Purchase Research Papers There may be several compelling explanations for why someone would want to buy research papers. It is not easy to write. So, even when you require an urgent customized term paper, you're get it ASAP! Writing a research paper can be an intimidating chore. Your outline should conduct no further in contrast to a single quarter to a fifth the overall projected measurement of somebody's last research paper. Whatever be the situation, just be certain not to dump your project paper. How you construct your paper will depend on what type of research thesis you've posed. The entire paper is subsequently run through an anti-plagiarism system to produce sure that there isn't any trace of plagiarism within it. For this reason, you don't have to fret about the character of the research paper you are getting. Thus, you can observe that you're paying your money not only for the paper, but for the bit of scientific art, which meets all standards. Everyone wishes to locate a place from where they can buy non-plagiarized research papers at a very affordable rate and superior quality. To purchase a paper a student should complete an internet order form. It's understandable students can have a budget when it has to do with spending while in coll ege. Speak to us any time you will need. You are able to buy them online at a fair price and receive a coupon. Perhaps the handiest means of communicating with the writers is via the live chat. When you get research newspapers about the world wide web there. If you haven't considered the notion of employing a writing professional to help you in completing your term paper, it might help to review reasons why students decide to engage an expert writer. Based on the sort of the paper, its format and structure can change and change, but our professional writers are conversant with virtually every sort of assignment and are prepared to follow along with all standards of academic writing. The Pain of Research Paper Online If it comes to purchasing a research paper, we're amongst the best internet providers. It would, therefore, be hard to compare service providers dependent on the prices they provide. Check our prices and you'll be surprised! Our rates aren't only affordable, but we provide a full range of writing services to help get your term paper where it should be academically. At length, even the highest quality and client service is going to be for not if the service provider isn't punctual. It's extremely important to read carefully essay services reviews, because you would like to avoid low high quality services. Like in a number of other industries, customer service is important. Speak to our customer service support team to find out more about how we can help you have the customized research paper you want. The Tried and True Method for Research Paper Online in Step by Step Detail There are a number of assortment of education term paper that could be located in the world wide web. You've got to compose at least a research paper at a semester for most of the subjects. Usually, students are on a limited budget, so they're browsing for affordable research papers to order. You've got to compose several academic papers over the duration of a year. If you're thinking that you require someone to compose my essay at this time, you can merely rely on our honest reviews. A research question is the subject of the undertaking. Whatever topic you select for your research, we'll allow you to compose papers on that. Others might not know how research for their topic ought to be completed. You don't have to think about finishing your essay writing or research paper assignment in time. Essay online is extremely affordable! At our essay support, essays are always delivered in a brief moment. 7 Dollar Essay is really just a somewhat affordable essay. Research Paper Online - the Story All research assignments are finished again. Research newspapers are some of the the most ordinary and serious type of assignments that you will probably be requested to finish. You, however, do your own research on the way in which the project was reviewed, and find out whether the research is truly an advancement in the business or only an empty claim. Our service supplies you with absolute confidentiality.

Financial Decision Making Anticipated Incomes

Question: Describe about the Financial Decision Making for Anticipated Incomes. Answer: 1. Budget refers to the process of estimating the future potential expenses and incomes of a company. A budget is over plan when the anticipated incomes and expense are proved a lot more than the actual income and expenses. Thus, to avoid the over plan of a budget, the accountants need to follow some steps. The first step is to know where the money of the business is going. In this step, all the expenses need to be considered irrespective of the size of the expenses and incomes. The second step is to dset a budgeting goal that needs to be achieved. The third step is to recognize the sources of the incomes of the business. The last and the most important step is to compare all the expenses with the incomes. It is good if there is surplus. In case there is deficit, corrective measures need to be taken (Libby and Lindsay 2010). 2. It can be said that the ethical behavior of the accountants play a big part in the over plan of the budgets. There are instances that the accountants of some companies increased the expenses or the incomes in the budgets for specific reason. It is done in order to manipulate the financial position of the company as this act impacts the financial reports of any organization. On the other hand, there can be some hidden unethical benefits for the higher management of any organization by doing so; and this is the reason for which over plan of budgets is done as a result of an unethical agreement between the higher management and the accountants of the companies (Zatta 2016). References Libby, T. and Lindsay, R.M., 2010. Beyond budgeting or budgeting reconsidered? A survey of North-American budgeting practice.Management Accounting Research,21(1), pp.56-75. Zatta, D., 2016. Implementation of Revenue Management in the Process Industry in North America and Europe. InRevenue Management in Manufacturing(pp. 43-57). Springer International Publishing.

Second Hand Smoke Essays - Smoking, Passive Smoking, Tobacco, Tar

Second Hand Smoke Second Hand Smoke In the 1950's and 60's scientists gave the people a lot of evidence on the deadly effects of smoking where the tobacco companies on the other hand tried to put the doubt in peoples minds through the campaigns to show that it is not all true. By the time people actually decided to take care of their health and finally saw how life-threatening smoking could be by real life examples, the tobacco companies already got rich from its sales. Nowadays, nobody doubts that firsthand smoke is deadly to your health and it causes lung cancer and heart disease in adults and asthma and bronchitis in children. Now the industry is onto the secondhand smoke. Scientists and researchers are representing a lot of evidence and research that has been done throughout the years showing that the secondhand smoke can also cause a lung cancer in nonsmokers. The study has been done of people who have been long exposed to secondhand smoke and it shows that 26 out of 33 published studies indicate a link between se condhand smoke and lung cancer. The study estimates that the people that were breathing secondhand smoke were 8 to 150 percent more likely to get lung cancer. The tobacco companies are trying to argue the facts and are still in serious debate about the health hazards of breathing a secondhand smoke. A lot of anti-smoking organizations are trying to turn smoking in public into a private activity that does not have to involve nonsmokers breathing secondhand smoke. What is even more important is that many of these organizations convinced a lot of smokers to cut back or quit completely. The problem of secondhand smoke is increasing because it is so common in our society. It makes secondhand smoke the third-ranking cause of lung cancer among nonsmokers. Mothers who live with a smoking spouse have to realize the ill effects of secondhand smoke on children even before they are born. The smoking components reach the developing fetus through the mother. Infants that are born in a smoking env ironment weigh less and have a weaker chance of becoming a fully developed child. Secondhand smoke leads to blood clots and damages arterial linings which are the two most leading factors in the development of heart disease. The tobacco companies got scared of the effect that the secondhand smoke research can do to the cigarette makers. The tobacco companies started their own secret studies on how to fight the growing success of antismoking activists. They are trying to show the people that there is no definite evidence to prove that the secondhand smoke can cause lung cancer or any other diseases that the scientists accuse it of. The tobacco industry is trying to influence the science by commissioning a research from sympathetic scientists and sponsoring scientific meetings where they try to carefully bring out their point of view and publish the results in the medical literature. Only 4 percent of the articles that were published from the meetings that were sponsored by the tobacc o industry said that the secondhand smoke was unhealthy. The debate on secondhand smoke has reached the boiling point. When different scientists are using different study designs and different researches and still come up with the same result, it is time to start paying more serious attention to secondhand smoke. When the human evidence is combined with the laboratory experiments showing that the secondhand smoke can cause cancer it is impossible to ignore it any longer. The nonsmokers should have the right to breathe smoke-free air. It is important to have restrictions on where people are allowed to smoke and in particular to keep the work place as a smoke-free environment. The declining rates of smoking show that people can actually quit. Everybody should make an effort to quit for the sake of the people they love. Health Care

Free Essays on Fear In Things Fall Apart

Societal Associations with Fear Throughout Chinua Achebe’s Things Fall Apart, we see an underlying theme of weakness, the abhorrence of those who are weak, and the pride that comes from being strong. In a society that requires a certain amount of strength for survival, this attribute is not to be taken lightly. However, as a society becomes more â€Å"civilized† and requires its people to not need the same type of strength, why is it that we still place an inordinate amount of importance on the idea that might makes right? It is this underlying theme that jumped out to me from the novel. Why in present society is it so important to be the strongest? Things Fall Apart takes place at a crucial time with reference to this question. We bear witness to Okonkwo, a man who puts the utmost importance in strength, at the tale end of a society that requires it. As his community transitions into a colonized society, he feels he lacked the strength to preserve his way of life and as a result, feels weak. It is this importance placed on strength that I wish to talk about. In present society how many people each day let themselves be pushed around and as a result lead very sad and often suicidal lives? Okonkwo ends his life at the culmination of the book for a number of reasons. He has lost the respect of his tribesmen, he has lost his family, his land, his honor and most importantly, he feels he has lost the town. Pride possesses Okonkwo’s every fiber. He was once the greatest wrestler in nine villages, he has five skulls from battle and he has risen above his station. He has reason for pride. He claims that the reason for his success is the strength that he has. However, as we read the book, it becomes remarkably clear that Okonkwo’s strength is driven by fear and as a result is not the hero we suspect. Okonkwo was perpetually terrified that he was going to lose: lose his money, his crops, and his respect. He const... Free Essays on Fear In Things Fall Apart Free Essays on Fear In Things Fall Apart Societal Associations with Fear Throughout Chinua Achebe’s Things Fall Apart, we see an underlying theme of weakness, the abhorrence of those who are weak, and the pride that comes from being strong. In a society that requires a certain amount of strength for survival, this attribute is not to be taken lightly. However, as a society becomes more â€Å"civilized† and requires its people to not need the same type of strength, why is it that we still place an inordinate amount of importance on the idea that might makes right? It is this underlying theme that jumped out to me from the novel. Why in present society is it so important to be the strongest? Things Fall Apart takes place at a crucial time with reference to this question. We bear witness to Okonkwo, a man who puts the utmost importance in strength, at the tale end of a society that requires it. As his community transitions into a colonized society, he feels he lacked the strength to preserve his way of life and as a result, feels weak. It is this importance placed on strength that I wish to talk about. In present society how many people each day let themselves be pushed around and as a result lead very sad and often suicidal lives? Okonkwo ends his life at the culmination of the book for a number of reasons. He has lost the respect of his tribesmen, he has lost his family, his land, his honor and most importantly, he feels he has lost the town. Pride possesses Okonkwo’s every fiber. He was once the greatest wrestler in nine villages, he has five skulls from battle and he has risen above his station. He has reason for pride. He claims that the reason for his success is the strength that he has. However, as we read the book, it becomes remarkably clear that Okonkwo’s strength is driven by fear and as a result is not the hero we suspect. Okonkwo was perpetually terrified that he was going to lose: lose his money, his crops, and his respect. He const...

How to Write Press Releases With 21 Examples and 7 Templates

How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet.

Events, Hospitality and Tourism Dynamics Essay Example | Topics and Well Written Essays - 2500 words

Events, Hospitality and Tourism Dynamics - Essay Example There should always a stable political environment in order for a country to develop and move forward economically. In order to achieve political stability, each country should achieve ideas of political stability. Ideas of political stability can be achieved through certain mechanisms. Achieving such ideas requires a good understanding of the factors that may affect political stability in general. There are various factors that are important considerations in achieving political stability. First, the entire society needs to be freed from any tendency of destabilization including political divisions, ethnicities, corruption, sectarian conflicts and major political disagreements. These factors cause lack of political stability; and yet political stability is necessary in organizing and hosting major events such as the Olympics and FIFA World Cup (Liubov 2010). This essays suggests that ideas in order to host events such as Olympics and FIFA World Cup, it is important to consider certain factors that help in achieving the ideas of political stability. The major factors that are important considerations in achieving ideas of political stability include: constitutionalism, respect for rights and freedom of people, democratic political system with free and fair elections, employment and improved living standards of people, transparency and accountability, food security, diplomatic relations with other countries, and good governance (Bhagwati 2002). Every politically stable society begins with a democratic political environment (Sawchuk et al 2013). Democracy involves governing through people by allowing the people or citizens to participate in forming the government. This is usually done through the elections. In democratic political system, citizens participate either directly or indirectly in the political system through elected representatives. The people in a democratic society may also be involved in

Defeating Diabetes one step at a time- the Alpha Gamma Delta Essay

Defeating Diabetes one step at a time- the Alpha Gamma Delta Foundation - Essay Example According to the American Diabetes Association, nearly 23.6 million people representing 8% of population are diabetic which is increasingly becoming a cause of growing concern and hence in dire need of strong and prompt action. It is in the light of these facts that I intend to take up the cause and help make a difference to the society of which we all are a part of. The cause need to be popularized through media as well as through word of mouth, so as to cause awareness about this critical issue and touch the lives of millions of people worldwide by spreading the word. With a host of opportunities available today, especially with the growth of internet and its rising popularity among the young and the old alike, the cause could be conveniently propagated through blogs, social networking sites, video uploading sites, as well as through other forms of media such as T.V and news advertisements. In order to make a difference you need to have a vision – a vision that inspires change. They say that you need to be the change you want to see and to suffice I’d like to quote these lines: â€Å"Maybe I will never be, All the things that I’d like to be, Now is not the time to cry, Now is the time to find out why† –

Unit 208 Accident Leaflet Essay Example for Free

Unit 208 Accident Leaflet Essay ACCIDENTSAll accidents and injuries must be reported to reception where an accident form can be filled in and depending on severity of injury reported to HSEWhen an accident occurs report to teacher whom can then get a first aider depending on the injury. A severe injury must be reported to the head after ringing 999. General cuts and abrasions can be cleaned with water. Bumps and knocks to the head can be monitored for concussion. Whatever the situation stay calm so distress is not caused to others. Inform parents or carers or next of kin. | ILLNESSReport illness to the tutor, so relevant people can be informed such as carers or parents. Monitor studentsDo they look pale, flushed, have a rash, are they lethargic, quiet or more irritable than normal. ILLNESS OUT OF COLLEGEStudents are asked to ring in and let college staff know they are ill and not attending lessons, so tutors are aware01924 303332| EMERGENCY RESPONSEWHAT TO DO IN AN EMERGENCY| FIRESKnow your fire drillLeave your classroom and head to nearest fire exit. (These are marked on the floor plan of the college, attached. )Make sure all learners leave quickly and orderly. Leave all personal belongings behind. Check toilets and classrooms for any remaining learners. Go to your designated assembly point and await the register. Make sure everyone is okIn the event of a fire raise the alarm do not attempt to extinguish fireRing the fire bell and ring 999| ABUSEIf abuse is suspected or a discloser reportedACTInform your tutor or designated officerAnne-Marie-Spencer01924 303332OUT OF OFFICE HOURSPlease contact Social Care Direct for advice08458503503(24hr)See attached sheet| MISSING LEARNERIf a student is feared missing, firstly inform the class tutor. Try phoning the studentThen do a search of the building and grounds. If they cannot be found then the police and college coordinators should be informed. Next the parents or carers of the student. SECURITYAll visitors must sign inAt the beginning of each class a register should be taken. If an unknown person is in the building report them immediately to reception staff. Any suspicious bags or packages to be reported to reception. |

Binswangers Disease :: Biology Essays Research Papers

Binswanger's Disease Even though I knew my grandmother for 17 years before she died my mother told me that I had never met her. According to her my grandmother had not been "herself" for years because the affects of her advanced age had basically destroyed the person she once was and turner her into a living zombie. Although humans live an average of 85 years, things such as memory loss and lack of motor control can completely change a person and in a way kill her years before she dies. Vascular Dementia has the same general symptoms as "old age" only it typically occurs in younger people. Binswanger's Disease is a specific type of vascular dementia, probably the most common form, which affects people at approximately age 60. Most people diagnosed with this disease do not live past five years of its onset(1). Currently, not much is known about Binswanger's Disease; in many ways it resembles various other neurological disorders making it difficult to diagnose. The trademark of this disease is damage to th e blood vessels in the deep white matter of the brain(1),(4),(5). The pons, basal ganglia, and thalamus are typical sites for these lesions(5),(7). A Magnetic Resonance Imaging scan is one of the most reliable ways to see this damage(5),(6). However, with outward symptoms such as depression, strokes, and disease of heart valves(1),(2),(3),(5) an MRI is not typically one of the first diagnostic tool used and the disease proceeds unchecked. My original thought surrounding Binswanger's Disease related to my mother's opinion of my grandmother; the people with the disease became different people due to the changes in their brains. In other words, one of the physical changes that takes place in the brain must somehow affect the victim's I-function effectually transforming him or her into a different individual. From the point of view that brain equals behavior and there is nothing else this analysis made logical sense. However, it seemed like a very simplistic summary of the disease's effects, and after deeper investigation into the course of the disease I realized that the answer would not be so easy. One of the facts I uncovered is that occasionally victims will partially recover and stabilize for a period of time, thus reverting to their pre-Binswanger's Disease selves(1),(5). So the I-function cannot, most probably, be destroyed in these instances since the victims return to their original behavior, even though their br ains have undergone alterations. Binswanger's Disease :: Biology Essays Research Papers Binswanger's Disease Even though I knew my grandmother for 17 years before she died my mother told me that I had never met her. According to her my grandmother had not been "herself" for years because the affects of her advanced age had basically destroyed the person she once was and turner her into a living zombie. Although humans live an average of 85 years, things such as memory loss and lack of motor control can completely change a person and in a way kill her years before she dies. Vascular Dementia has the same general symptoms as "old age" only it typically occurs in younger people. Binswanger's Disease is a specific type of vascular dementia, probably the most common form, which affects people at approximately age 60. Most people diagnosed with this disease do not live past five years of its onset(1). Currently, not much is known about Binswanger's Disease; in many ways it resembles various other neurological disorders making it difficult to diagnose. The trademark of this disease is damage to th e blood vessels in the deep white matter of the brain(1),(4),(5). The pons, basal ganglia, and thalamus are typical sites for these lesions(5),(7). A Magnetic Resonance Imaging scan is one of the most reliable ways to see this damage(5),(6). However, with outward symptoms such as depression, strokes, and disease of heart valves(1),(2),(3),(5) an MRI is not typically one of the first diagnostic tool used and the disease proceeds unchecked. My original thought surrounding Binswanger's Disease related to my mother's opinion of my grandmother; the people with the disease became different people due to the changes in their brains. In other words, one of the physical changes that takes place in the brain must somehow affect the victim's I-function effectually transforming him or her into a different individual. From the point of view that brain equals behavior and there is nothing else this analysis made logical sense. However, it seemed like a very simplistic summary of the disease's effects, and after deeper investigation into the course of the disease I realized that the answer would not be so easy. One of the facts I uncovered is that occasionally victims will partially recover and stabilize for a period of time, thus reverting to their pre-Binswanger's Disease selves(1),(5). So the I-function cannot, most probably, be destroyed in these instances since the victims return to their original behavior, even though their br ains have undergone alterations.

Factors affecting the english proficiency of fourth year students Essay

The English language, which is the closest thing to a lingua franca around the world, is another means for us to join the stream of world culture. This is where English proficiency becomes vital in today’s world and country. English proficiency is the ability to speak, read and/or write in English. In Philippine education system, high school students with ages ranging from 12 to 17 are expected to have already basic knowledge of English and the four communication skills which will enable them to function satisfactorily in certain English communication situations. The basic goal of high school English is to enhance the students’ knowledge and skills so that they can function effectively in any situation which requires the use of English particularly in a classroom setting that challenges their academic performance . They need to be able to express their ideas and opinions in speech and in writing. They need to think independently, critically, and creatively. Hence, they should be given opportunities to enhance higher order thinking skills like analysis and evaluation (Proficiency in English 1, 2010). In the secondary English curriculum, it aims to address the communication needs of Filipino students for English, which is emerging as the international lingua franca. These communication needs are interpersonal, informative and aesthetics. In consonance with the government’s thrusts and globalization, this English curriculum adopts a communicative-interactive-collaborative approach to learning as well as reflection and introspection with the aim in view of developing autonomous language learners aware of and able to cope with global trends. As secondary English teachers, we can see how essential it is for the Filipino students to become proficient in English language both in written and oral. Aside from being the medium of instruction in the Philippines, learning the English language also provides the Filipino people with all the advantages that champions of English say – it does access to the vast fund of culture expressed in it, mobility in various spheres of the international scene, especially those dominated by the English speaking people, participation in a quality of modern life of which some features may be assimilated by us with great advantage. Knowledge in foreign language such as English will allow us to participate in intellectual discourses during engagement in social, political and economic issues in a wider global and scientific community. As we communicate our thoughts and understand others, we can further develop our potentials and enhance our capacity in learning life skills, as well as cognitive and affective competencies required of us to connect to the world (Luistro, 2011). To realize English proficiency among the students, they should take some advice under the four (4) learning skills which are reading, listening, speaking and writing. The most important thing that they should bear in mind is that reading and listening are inputs whereas speaking and writing are outputs. Since English is one of the most widely spoken languages in the world, gaining English proficiency can be an important aspect of education in many fields from business to aviation to science. Another aspect of attaining the goal of English proficiency is speaking or using it regularly. Improving the proficiency in English language is something that somebody could work on the entirety of his/her life. The best way to improve the person’s proficiency is to make sure the foundation and understanding in all grammar concepts is more or less secure and then to work on using the language as much as possible. The more proficient someone’s English is the more doors that can open for his/her career and life. While it is possible to increase proficiency in English through other means, taking formal classes can accelerate learning. Classes can help increase motivation and keep the student on a normal schedule of study which is important for learning any language. These realities will be faced by the students later on especially after their college graduation. Therefore we need to prepare our students to become ready and independent in facing the world of competition. They should instill in their minds the value of English proficiency especially when they immerse in the wider professional community. Unfortunately, apart from the lack of job opportunities in the country, what is more disheartening is that most of our graduates do not qualify. Simply stated most of these graduates particularly the ones coming from the provinces and the ones coning from low-quality schools in the metropolis have a weak command of the English language, poor analytical and thinking skills. Furthermore, they cannot effectively communicate their observations and reflections. In other words, they are not competent. They do not possess the qualification and proficiency to meet the standards of employment (www.philstar.com/article, 2009). What are companies looking for in an applicant? Today where technology is as important as having excellent communication skill, companies are looking for people who are attuned to the times, can communicate well their ideas, can discuss issues, problems, and concerns in detail (Soliven-De Guzman, 2011). Once you have graduated from college, you are expected to have learned the basic skills. It is sad, but nowadays employers end up going back to teaching the ABC’s of communication. Shouldn’t these have already ingrained in all our students early on? Where did we go wrong here? This fact causes a significant decline in English proficiency in the Philippines particuarly in Magpet National High School. For almost sixteen (16) years of being an English teacher in the school, it was observed that the deteriorating English proficiency of the students – even those fourth year students – are still the predicament of the teachers. Hence, this study was conceived to look for the possible factors that affect the English proficiency in relation to the academic performance of the Fourth Year students in Magpet National High School. Statement of the Problem This study aimed to identify the factors affecting the English proficiency in relation to the academic performance of fourth year students in Magpet National High School. Specifically, the study sought to answer the following questions: 1. What is the socio-economic profile of the fourth year students in Magpet National High School when analyze by: 1.1 Gender 1.2 Age 1.3 Religion 1.4 Parents’ Educational Attainment 1.5 Parent’s Occupation 1.6 Sources of Family Income 1.7 Annual Family Gross Income 1.8 Allowance Received Per Day 1.9 Number of Members in the Family 2. What are the factors affecting the English proficiency of fourth year students in Magpet National High School when analyze in terms of: 2.1 Personal – Related 2.2 Family – Related 2.3 School – Related 2.4 Community – Related 3. What are the levels of English proficiency of the fourth year students in Magpet National High School? 4. What are the levels of the different factors affecting the English proficiency of fourth year students in Magpet National High School? 5. Is there a significant relationship between the different factors affecting the English proficiency and the academic performance of fourth year students in Magpet National High School? Objectives of the Study This study aimed to identify the factors affecting the English proficiency in relation to the academic performance of fourth year students in Magpet National High School. Specifically, the objectives of the study are the following: 1. To know the socio-economic profile of fourth year students in Magpet National High School. 2. To determine the level of English proficiency of fourth year students in Magpet National High School. 3. To identify the factors affecting the English proficiency of fourth year students in Magpet National High School when analyzed in terms of personal, family, school , and community. 4. To distinguish the levels of the different factors affecting the English proficiency of fourth year students in Magpet National High School. 5. To identify the significant relationship between the different factors affecting the English proficiency in relation to the academic performance of fourth year students in Magpet National High School. Basic Assumptions The following assumptions were the bases for the study: 1. There is a variation in the socio-economic profile of fourth year students in Magpet National High School. 2. There are factors affecting the English proficiency of fourth year students in Magpet National High School when analyzed in terms of personal, family, school and community. 3. The level of English proficiency performance of fourth year students in Magpet National High School is declining. 4. The levels of different factors affecting the English proficiency of fourth year students in Magpet National High School are realistic . 5. There exists a relationship between the factors affecting the English proficiency and the academic performance of fourth year students in Magpet National High School. Hypotheses The following hypotheses were formulated: 1. There are significant factors affecting the English proficiency of the fourth year students in Magpet National High School. 2. There is a significant relationship between the different factors affecting the English proficiency and the academic performance of the fourth year students in Magpet National High School. Theoritical Framework According to Professor J. Cummins, one of the world’s leading authorities on bilingual education and second language acquisition, there are distinctions between the two differing kinds of language proficiency. First, the BICS or Basic Interpersonal Communication Skills. These are the â€Å"surface† skills of listening and speaking which are typically acquired quickly by many students; particularly by those from language backgrounds similar to English who spend a lot of their school time interacting with native speakers. Second is the CALP or Cognitive Academic Language Proficiency which suggests for a child’s ability to cope with the academic demands placed upon coming from various subjects. Cummins states that while many children develop fluency within two years of immersion in the target language, it takes 5-7 years for a child to be working on a level with native speakers as far as academic language is concerned. Cummins believes that in the course of learning one language, a child acquires a set of skills and implicit metalinguistic knowledge that can be drawn upon when working in another language. This common underlying proficiency (CUP) provides the base for the development of both the first language (L1) and the second language (L2). It follows that any expansion of CUP that takes place in one language will have a beneficial effect on the other language(s). This theory also serves to explain why it becomes easier and easier to learn additional languages. As Cummins (2000) states: â€Å"Conceptual knowledge developed in one language helps to make input in the other language comprehensible.† If a child already understands the concepts of â€Å"justice† or â€Å"honesty† in her own language, all she has to do is acquire the label for these terms in English. She has a far more difficult task, however, if she has to acquire both the label and the concept in her second language According to Jean Piaget, proficiency in certain skills, including language skills, depends on a combination of developmental readiness, social interaction and the student’s own interpretations. His experiments have been implemented with adults as well as children, and educators have applied many of his theories in the realm of language learning. Hence, many ESL classrooms have discussion groups, pair work interactions and class presentations. Many ESL instructors rely heavily on these peer-to-peer interactions because students are more likely to experiment with each other than they are with the instructor. Conceptual Framework How imperative it is to make English part of people’s lives. The need to learn and master the English language is recognized by other countries as well. No one desires to be left behind simply for lacking the English proficiency. Philippine education does not take this need for granted. This view is supported by former President Arroyo’s promulgation on May 17, 2003 of Executive Order No. 210 entitled Establishing the Policy to Strengthen English as a Second Language in the Educational System. Positive views towards mastery of the English language should lead to favorable self-identity changes. One of these shifts is the early encounter of the students on English proficiency. What better consequences can we expect to hear our students conclude, after being proficient in English, that they have become more sensitive to changes in the outside world and that they have more understanding now and can better communicate using the English language (Mojica, 2009). It is widely accepted by educationalists and linguists that many Filipino children begin formal schooling with zero English proficiency. Studies have shown that the struggle to English proficiency is primarily caused through the lack of supportive home, peer group and community environment as well as formative language-based opportunities. These deficiencies impact not only on their ability to learn the English language but also deprive them of personal empowerment and a capacity to facilitate verbal and written communication thus affected their academic performance. Modern wisdom advocates that classrooms and school communities should become the learner’s missing ‘supportive’ environments and that teachers are best positioned to respond to English language deficiency. While it is accepted that learners may come from unsupportive environments and be disadvantaged, teachers can make the difference and readily reverse the negative resulting from such environments (Study and Teaching, 2009). Much depends on the awareness, discernment and response of teachers at the coalface – in the classroom, from the environment, as well as of those in support-service roles. Moreover, much depends on the ability of a school system to create an alternative, positive supportive environment that addresses the deficiencies brought by the learner into the classroom. To achieve this ‘environmental shift’, teachers need to recognize the importance of English proficiency. The English language programs taught must take into account the difficulties inherent in a teacher’s language of instruction from the learner’s aspect be it spoken or written, appreciating the learner’s often misunderstood that English language is just a ‘teacher language’. To achieve these outcomes, learners need to be exposed to a range of English language skill varieties and encouraged to use them. They need opportunities to experience with different English proficiency genres and registers in both oral and written codes. In implementing the above strategies, teachers should acknowledge the effect English language may have on their students especially those who come from different socio-economic and cultural backgrounds (Studyard Teaching, 2009) While there is a plethora of teaching methods and approaches from which teachers may choose, there are some considerations to be looked into and these are the factors which influence the student’s academic performance in their English proficiency. Gender can influence while teaching resources are applied in the learning process and can even affect the physical layout and seating arrangement of a teaching environment. A simple factor such as age can determine the ‘sophistication’ of the teaching methodology adopted especially when members of a teaching group vary greatly in age and maturity. Learners of English who come from different cultures often have to contend with learner-related issues that primary English speakers never have to think about. Beginning with English sounds that do not exist in their native language and English words and concepts for which there is no native language equivalent, to particular religious inhibitions, teachers who carry the responsibility of teaching English to speakers of other languages must be totally ‘culturally conscious’ – even to the point of ‘researching’ ethnic diversity and difference if they are to perform their task professionally and successfully. The specific language needs of each individual learner are of paramount importance in the planning of any English course, thus the selection of the teaching method to be used. The availability or lack of technology and tools will immediately decide whether many appropriate and proven e-learning programs can be used by both teachers and learners alike. The absence of computers, audio systems, CD players and more advanced equipment such as LCD-power point projectors can lower the quality of teaching outcomes and can hinder accelerated learning. The social and economic status plays a great role also in providing the needs of the learners. Some students are deprived with technological advances that will help them improve their English proficiency (Keith W. Wright, 2010). One of the most important aspects of gaining proficiency in any language is speaking it regularly. For students, the appropriate venue for them to use the language is inside the classroom where they feel the freedom and need to say it. Self-study can improve reading and comprehension skills, but interacting with other English speakers is essential for boosting real world comprehension and practical use of the English language. The community where the students grow and feel the belongingness has a great factor in shaping them as well. Their performance in the school can also be influenced by their peers and the kind of environment they are raised. The prevailing fad of computer games and internet could rob the child of the time to study his lessons /Sunstar, 2005/. As seen in Figure 1, there are factors affecting the English proficiency of fourth year students. The independent variables consist of the factors such as personal-related, family-related, school-related, and community-related. The dependent variable is the academic performance of fourth year students based on their English proficiency. Figure 1: Schematic diagram showing the relationship of the variables under study. Scope and Limitation of the Study This study confined its research to the fourth year students of Magpet National High School enrolled in School Year 2013-2014. The researcher chose them as the respondents in her study because of her desire to identify the factors that affect the English proficiency of the fourth year students and how these factors affect their academic performance. This study was limited to the factors affecting the English proficiency in relation to the academic performance of fourth year students in Magpet National High School. The respondents are to be evaluated through their socio-economic profile such as their gender, age, religion, parents’ educational attainment, parents’ occupation, family income, allowance per day, and number of members in the household. Other factors are to be considered also such as personal-related, family-related, school-related and community-related. Significance of the Study The study is significant to both teachers and students on the following reasons: 1. It determines the students’ progress in all fields of learning which use English as medium of instruction. 2. It helps the students to gain proficiency in English particularly in their communicative competence. 3. It ascertains the factors to consider as contributory to students’ English proficiency. 4. It helps to assess the students’ academic performance as reflected in their achievement and participation. Definition of Terms The following terms are being defined to give the readers further clarity and understanding on this study. 1. English –It refers to the second language used in the Philippines and as a medium of instruction in Philippine education. 2. English Proficiency – It is the ability of the fourth year students in Magpet National High School to speak, read and/or write in English. To be considered truly proficient, one should have advanced abilities in all skills of communication (http://wiki.answers.com., 2011). 3. Language – It refers to the English words used by the respondents both in oral and written communication. 4. Respondents – It refers to the fourth year students in Magpet National High School who are officially enrolled in academic year 2013-2014. 5. Factors – It is about the facts or circumstances which constitute a result or situation. It refers to something that contributes to the performance of the fourth year students in MNHS based on their English proficiency. 6. Teachers – The academically qualified individuals assigned to teach and handle the fourth year students of MNHS specifically those who are teaching subjects using English as the medium of instruction.